Beauty, Cars, Sports

Lamborghini Huracan and Aventador Set New Sales Record

In the first six months of the current fiscal year 2018 (January 1 to June 30), Lamborghini reported another increase in worldwide deliveries, thus setting another record for the fourth consecutive half year. With a total of 2,327 cars delivered to customers around the world, this is an increase of 11% compared to the same period in the previous year and corresponds to the full year sales numbers of only five years ago.

The half-year growth was driven only by further increased sales of the two super sports car model lines Huracán and Aventador, since worldwide deliveries of the Super SUV Urus started only in July, as originally planned.
The sky-rocketing success of the Huracán Performante boosted global sales of the Huracán model line with the Coupé, Spyder and racecar versions, which showed an above-average increase of 15% from 1,400 to 1,604 units. The Aventador line kept the high level of the previous period with 673 units delivered.

The company expects to continue on a path of solid growth for the entire fiscal year 2018 and beyond, with the largest single market for Lamborghini once again being the US, followed by Japan, the United Kingdom, Germany, Canada, Italy and Greater China (Mainland China, Hong Kong and Macao). The strongest region was Europe with an increase of more than 30%.


3 thoughts on “Lamborghini Huracan and Aventador Set New Sales Record”

    1. I noticed in some of your posts that you do not only like cars but know a lot about them. I like vintage cars too, but my favorite ones are sport cars.

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      1. Well Martha, I worked at an ad agency (Young & Rubicam) for 18 months right out of college . I had hoped to work my way up the ladder, and had a great mentor, and our main client was Chrysler/Plymouth cars. At the time Lee Iacocca was the President of Chrysler and he had to approve all ads. He did not like the ads presented to him for review one day, so, in a fit of anger, he fired all his ad agencies … this was in 1979. We did the Chrysler luxury cars and Plymouth compact cars. At the time, my boss was responsible for the Cordoba ads with the Corinthian leather that Ricardo Montalbaln was so famous for promoting:

        My boss also did commercials with Hal Linden for the Chrysler Newport. So I did learn a lot about cars while working there. We lost the Chrysler-Plymouth account as I mentioned and there were two other agencies working on those accounts – one was for leasing only and the other for marine ads only. I found a story about it and will put it below. Y&R did get another major account: Lincoln Mercury and my boss soon was working with the famous cougar “Tom-Tom” but, the problem was that Ford wanted creative control over everything and so my boss and others left as they were limited with how much involvement they could do (no more producing in NYC, limited time on site in L.A. shooting commercials) so they left for other agencies.

        The car cruise I attended was one of many held each year locally and they are patterned after the Woodward Dream Cruise, the granddaddy of them all. Woodward Dream Cruise is celebrated because Woodward Avenue is the oldest street in Michigan and people come from all over the world to cruise in vintage and classic cars. That cruise is coming up in August and will be wall to wall cars:

        There will be a vintage car exhibit of Model A cars next month. Just Model As and I wanted to see it last month and it was cancelled due to the rain. I am going to it – it is in my city and unless it rains, it will go as scheduled and I’ll take some photos.

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